Ford commercial speed dating
The driver, Prestin, embodies Ford's modern woman: She's more than any one thing; she's feminine and bold, courageous and quiet.Like women in the real world, she's multifaceted in her personality and her talents.So Ford decided to join the fun with three-minutes of smoking tires and confused men in a commercial titled "Speed Dating." The premise is pretty simple: Take a group of unsuspecting guys, put them each in a fast car with a pretty blonde and let the fun begin. To get the men into the bright-red, 435-horsepower Mustang GT (rigged with hidden cameras), Ford set each of the guys up on a blind date with a demure young woman in a Dallas coffee shop.As the each date ended, the young woman would offer to drive the men home in her car. Although entertaining and humorous, the idea of pranking people with a professional driver has actually been done by one of Ford's top competitors, Chevy.Pepsi Max partnered with Chevy to prank a salesman by have Jeff Gordon take the Camaro out for a test drive.Gender representation in American advertising still tends to be flat and relies heavily on stereotypes: sexy young singles, housework-obsessed wives, harried mothers.
One guy told her he's a "ninja." Whatever that means. Each of the men in the commercial appeared for the blind date as a means to try out for a dating reality show.Our driver embraced the power of a V8 engine in the 2015 Mustang—a "muscle car" that summons ideas of men exerting their strength.Instead, we showed the world a woman who was comfortable with her beauty, brains and brawn.Second, we expect to use our brand clout to contribute to a larger conversation about gender stereotypes with hopes of seeing shifts in those attitudes in both advertising and society overall.Video for Mustang Speed Dating Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, You Tube, Snapchat, Instagram, You Now, Musical.ly, and the rest of the social web.