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On March 10, 2015, Tinder users filed a class action lawsuit over the company’s recent announcement that it will charge a certain fee per month for subscribers to participate in its premium service, Tinder Plus.

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Originally, Tinder founders were very vague when discussing future plans of Tinder.Although Tinder Plus provides upgraded service options, this premium application has stirred up controversy.Users will have to pay a different monthly fee based on their age.Jacqueline Kaleel – Today’s competitive and growing economy requires startups to be extra creative when coming up with a successful business plan.Some companies, however, have formed a successful business plan without a revenue model. There has to be a point in the company’s life span when profit becomes a necessity in order to continue growth.

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